Social Graph
Marketing Manager
Entry point · Feels the pain · Champions ROI
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F&B Manager
Co-champion · Revenue pressure owner · Validates the problem
↓
General Manager
Economic buyer · Approves budget · Doesn't feel pain directly
Sales motion: Marketing + F&B Manager
build pain case → arm them to sell up to GM
Knowledge Graph
POS Data
Spending patterns, menu performance, daypart gaps
MVP ✓
+
Booking Data
Guest frequency, in-house vs walk-in, check size
MVP ✓
+
Local Market Data
Competitive intel, local events, foot traffic
MVP ✓
+
Loyalty / OTA Data
Locked by third parties — adds precision, not required
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Generative Graph
Revenue Gap Detection
AI identifies underperforming dayparts and covers
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Campaign Recommendation
Specific tactic, channel, offer, and timing
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Deployable Asset
Actual campaign copy ready for execution
Mode: Recommend (MVP)
→ Autonomous deployment (roadmap)